Even the most polished sales professionals can lose business by underestimating the complexities of composing a winning proposal. How do you ensure that every proposal submitted by your company contains the vital elements necessary to win business?
Key Deliverables / Outcomes
- Understand the often hidden traps that prevent success at the proposal stage and know how to avoid them
- Develop a company proposal template which delivers consistent messages from the client's perspective
- Confidently apply a simple checklist to every proposal which guarantees you differentiate yourself from your competition.
Summary Agenda
- The 5 reasons why proposals fail
- Understanding how people assimilate information
- Constructing compelling proposals from the client perspective
- How to use language to your advantage - 3 things to avoid
- Delivering key messages in an easily digestable format - readability and sign-posting
- Guidelines on content and layout - tips, style and packaging
- Composing Title pages and Management Summaries which focus on the drivers of the readership
- What should you include and what should you leave out?
- Presenting the Financial Justification
- Group exercise - developing proposal benchmarks
Every delegate who attends this programme will be given the opportunity to practice and perfect the skills covered, enabling them to become more successful in less time.
Related Links
» Advanced Sales Techniques
» Building Client Value
» Closing & Handling Objections
» Compelling Presentations
» Effective Time Management
» Enhanced Face to Face Selling Skills
» Powerful Negotiations
» Selling for non sales people
» Strategic Account Management
» Successful Networking
» Telephone Skills - Contact Call Centre
» Telephone Skills - Winning the Appointment
» Trade Show and Showroom Etiquette
» Winning Bids
