Longley Academy, Bridging the Sales Gap

Trade Show & Showroom Etiquette

Image: Trade Show and Showroom Etiquette

As a business you will be making a substantial investment in a dedicated showroom facility and or attending trade show events to raise your company's profile. How can you be sure that these overheads are, at a minimum, self financing or profit making?

This module provides the skills and techniques required to ensure that every customer who visits your facility is left with a lasting impression of why they should deal with your organisation above your competitors.

Key Deliverables / Outcomes

  • Agree a way of communicating with clients and visitors to ensure that interaction is a resounding success
  • Understand and implement a highly successful technique for conducting show suite or product tours in the most professional and compelling way
  • Ensure that every visitor leaves knowing what is in it for them to seriously consider purchasing and if so what happens next
  • Ensure that every visitor is engaged and no opportunities are missed

Summary Agenda

  • Show suite simulation - 'Where are you now?'
  • Typical Patterns of show suite / showroom tours
  • Introducing the Tour - The Longley PAD Technique
  • Delivering the Tour - The Longley SIT Technique
  • Finishing the Tour - The Longley RLX Technique
  • Practice Tour Simulation

Every delegate who attends a Longley Academy Programme will be given the opportunity to practice and perfect the skills covered, enabling them to become more successful in less time.

Related Links

» Advanced Sales Techniques
» Building Client Value
» Closing & Handling Objections
» Compelling Presentations
» Effective Time Management
» Enhanced Face to Face Selling Skills
» Powerful Negotiations
» Selling for non sales people
» Strategic Account Management
» Successful Networking
» Telephone Skills - Contact Call Centre
» Telephone Skills - Winning the Appointment
» Winning Bids
» Writing Proposals